Measure Customer Retention & Growth – What constitutes an "active" customer in your business? How many active customers do you currently have? How many potential customers are located in your service area? What is your market share? How many customers did you have this time last year? How does that compare to today? Are you heading in the right direction? Understanding the importance of measuring your customer base on a regular basis is critical to your long term success. During this session, you'll be taught methods to track your customer base to be sure you are keeping your fair share and growing at a rate that makes sense.